About
About us
VinoVeritas Asia Ltd
VinoVeritas Asia Ltd is a specialist Italian wine importer based in Hong Kong. Our clients include leading hotels and restaurants as well as a diverse range of private individuals who trust us to navigate the intricacies of Italian wines on their behalf.
Our wines are selected by Master of Wine, Michael Palij, who travels to Italy more than 20 times a year to source the very finest wines that this amazingly diverse country. From Sicily to Piemonte Michael knows Italy like no other and applies the most rigorous selection process to each and every producer. Michael offers his best knowledge that the wines you find at VinoVeritas are the highest possible quality. Many are hidden gems, and all offer exceptional value for money.
In addition to our emphasis on quality, we aim to demystify the world of fine wines. Please follow our What’s New page for an unparalleled range of tastings, masterclasses, dinners and wine courses which are designed to bring you closer to our producers.
Chairman
Howard Hyman
Howard’s vision became reality with the establishment of Vino Veritas and he provides strategic direction to the business guidance to the Board ensure the company remains focused on achieving its aim of being the top Italian fine wine supplier in Asia.
Formerly Howard was Deputy Chairman of Charterhouse Bank and spent twenty-two years with Price Waterhouse, where he was founder and Senior Partner of their global Corporate Finance business. He speaks, reads and writes Mandarin Chinese and has many years experience doing business in the region.
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Operations Manager
Bruce Huen
Bruce has more than 7 years of operational experience in financial services and luxury sectors. Bruce handles day to day operations in addition to constantly implementing new process to streamline the business, and ensuring our customers receive their wines without delay.
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Managing Director
Sam Hyman
Sam is a founding Board Member of the company and holds. A Level 3 (advanced) WSET qualification.
He is a chartered surveyor and proprietor of Hyman Estates, which advises a number of Hong Kong clients on property acquisitions in the UK, as well as managing a portfolio of UK properties.
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Finance Director
Jon Wallis
Jon is a chartered accountant specializing in financial reporting and corporate finance. He works both the UK and China and assists with the ongoing expansion of the business. Jon is fluent in Mandarin Chinese and has years of experience in the region.
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Master of Wine
Michael Palij
Michael Palij is the world’s leading specialist in Italian fine wines. His first position in the wine business was with UK retailer Oddbins in 1989 and in 1995 at the age of 29 was admitted to the Institute of Masters of Wine. In 1997 he established Winetraders, an agency specializing in Italian wines.

In 1999 Michael founded his own wine school, Winematters, fully accredited with the Wine and Spirit Education Trust (WSET), which runs courses through VinoVeritas Asia in Hong Kong.
Michael is the joint founder of VinoVeritas with Chairman Howard.
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General Manager
Irene Ho
Irene has worked at management level within leading brands such as Moet Hennessey Diageo, Jebsen Fine Wines, Maxxium and Altaya Group, and her reputation as one of the most experienced professionals in the Hong Kong wine industry is well deserved. Irene manages the day to day running of the business and also has achieved Level 3 in the WSET and currently studying for the Wine Diploma."
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Business Development Manager
Francesco Marchio
Originally from Italy, Francesco was a Sommelier and manager in the wine shop of a top luxury hotel. In 2009 he moved to the UK for a Sommelier role at one of the most prestigious restaurants in the country, Le Manoir aux Quat' Saisons (Two Michelin Stars), before becoming Sales Manager at WineTraders, the specialist Italian importer based in Oxfordshire. In 2012, he relocated to Hong Kong to join VinoVeritas. He currently is studying for the WSET Diploma.
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